Factors for web mining adoption of B2C firms: Taiwan experience

This paper focuses on the web mining adoption of small and medium size enterprises (SMEs) in terms of organizational innovation theories. It first examines the current literature of information systems studies and suggests that the context of web mining adoption needs to be taken into account. This paper proposes an analytical model employing a number of internal, external factors, and the stages of web mining adoption. The model explores the relationships influencing the stages of web mining adoption. Empirical testing is based on a sample of 68 B2C firms from Taiwanese SMEs. The results show that firm’s Internet strategy, internationalized strategy, and business complexity along with competitive pressure influence on the stage of web mining adoption. The implications of findings for the management of web mining adoption and suggestions for the future study are discussed. 2004 Elsevier B.V. All rights reserved.